Tuesday, June 27, 2006

Building the Again Faster Brand

We proactively build our readership. Again Faster creates organic growth by giving our readers the opportunity to participate in group workouts and seminars that adhere to our standard of athletic training.

We believe that our philosophy of full-out effort attracts the most die-hard athletes in the Boston Metropolitan Area. These athletes are our readers and our friends. Through them, we seek to expand our reach and scope, as they bring other like-minded individuals into the fold.

We conduct our group workouts in public spaces where athletic endevours are an accepted part of the landscape. Our unique brand of fitness attracts attention.

Passers-by often stop to marvel at our level of effort and creativity. A select few join us, helping to enhance and extend the Again Faster Brand.

We do not limit our efforts to Boston. Again Faster is part of a worldwide community of elite athletes. We seize every opportunity to meet and train with these people--they are the lifeblood of our industry and the purveyors of our passion.

We believe that the quality of our training impacts everything we do. It transfers to our website and to our lives. As Again Faster grows, we will find new ways to reach our consituencies.

Regardless of our methods, our content will always adhere to a code of honesty and progression. We strive to demonstrate these values in everything we do.

If you choose to associate with Again Faster, consider yourself in good company. By making your business a part of our family, you'll find friends as well as clients. As our brand grows, so will yours.